Case Studies

Real Results. Real Businesses.

Measurement and optimization projects with real business outcomes. Tracking audits, attribution fixes, server-side migrations, and revenue optimisation - no vanity metrics.

How a GTM Audit Uncovered 17 Months of Duplicate Google Ads Conversions
E-Commerce (Shopify Plus)

How a GTM Audit Uncovered 17 Months of Duplicate Google Ads Conversions

A UK jewellery brand's Shopify Plus store was reporting heavy Unassigned traffic in GA4 and facing a hard Shopify deprecation deadline. The audit found a duplicate Google Ads conversion tag that had been inflating reported conversions 3.3x to 5.4x every month for 17 months.

READ MORE 62% Drop in Unassigned Traffic (Week 1)