I learned analytics and conversion tracking before I ever ran a Google Ads campaign. Backwards path, I know – but it gives me an angle most advertisers don't have. I understand data infrastructure first, campaign management second.
Today I work alongside agencies and businesses as their technical marketing partner. I don't just launch campaigns – I build the measurement systems that make every marketing decision more reliable. Fixing attribution, implementing server-side tracking, auditing Google Ads accounts, improving lead quality, connecting CRM data: the goal is always the same. Trust your data before you trust the dashboard.
You get my full attention, direct communication, and someone who understands both sides – measurement and campaigns.