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Build FT/LT attribution in GTM with localStorage JSON and a custom sGTM variable template. cHTML tag, GA4 event params, and server-side variable import.
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A real-world case study showing how attribution data (UTM, gclid, fbclid) was captured, persisted, and sent to Shopify orders for accurate marketing attribution. This guide walks through the architecture, implementation, and tracking strategy used in a live TinyBot client project.