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Advanced Google Ads strategies and server-side tracking architecture for brands that demand surgical precision in their performance data.

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How I Built a Shopify Attribution Pipeline (UTM & Click IDs → Orders)
Markting Analytics & Attribution

How I Built a Shopify Attribution Pipeline (UTM & Click IDs → Orders)

A real-world case study showing how attribution data (UTM, gclid, fbclid) was captured, persisted, and sent to Shopify orders for accurate marketing attribution. This guide walks through the architecture, implementation, and tracking strategy used in a live TinyBot client project.

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