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Practical knowledge from real campaigns, tracking audits, and attribution projects. No theory - just what works.

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First-Touch vs Last-Touch Attribution: Building the Data Layer Schema
Markting Analytics & Attribution

First-Touch vs Last-Touch Attribution: Building the Data Layer Schema

Build FT/LT attribution in GTM with localStorage JSON and a custom sGTM variable template. cHTML tag, GA4 event params, and server-side variable import.

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9 Min Read
How I Built a Shopify Attribution Pipeline (UTM & Click IDs → Orders)
Markting Analytics & Attribution

How I Built a Shopify Attribution Pipeline (UTM & Click IDs → Orders)

A real-world case study showing how attribution data (UTM, gclid, fbclid) was captured, persisted, and sent to Shopify orders for accurate marketing attribution. This guide walks through the architecture, implementation, and tracking strategy used in a live TinyBot client project.

6 Min Read