Question 1

What's your approach compared to other marketing consultants?

Accepted Answer

Most specialists optimize campaigns first. I fix your measurement system first – tracking, attribution, data accuracy. Once the data is reliable, campaign optimization actually means something. If your tracking is wrong, every bid adjustment is wrong too.

Question 2

Do you provide tracking audits?

Accepted Answer

Yes. Every engagement starts with a full audit of your tracking infrastructure – Google Ads conversions, GA4, GTM, CRM integration, server-side tracking, and enhanced conversions. I find what's broken, what's missing, and what's feeding your campaigns bad data.

Question 3

What tracking and analytics do you set up?

Accepted Answer

I fix your entire measurement stack – Google Ads conversion tracking, GA4 configuration, server-side tagging, Meta CAPI, CRM integration, and enhanced conversions. The goal is data you can actually trust across every platform.

Question 4

Do you implement server-side tracking?

Accepted Answer

Yes. Server-side tracking (GTM Server Container, Meta CAPI, server-side Google Ads conversions) ensures accurate event measurement even when browser restrictions or ad blockers interfere with client-side tracking.

Question 5

Can you verify lead quality?

Accepted Answer

Yes. I analyze lead sources to distinguish real opportunities from wasted clicks – form data quality, phone call outcomes, and CRM integration accuracy. If your leads look good but don't convert, I find out why.

Question 6

Do you work with agencies?

Accepted Answer

Yes. I partner with agencies that need a measurement specialist on their team – tracking audits, server-side implementation, dashboard builds, and campaign management. White-label options available.

Question 7

What reporting do you provide?

Accepted Answer

Reports tied to actual business outcomes, not vanity metrics. You'll see cost per customer, revenue by campaign, and true ROAS. Every number is verifiable against your CRM and analytics platforms.

Question 8

What does it cost to work with you?

Accepted Answer

Pricing depends on scope – tracking audits start at $500, ongoing performance marketing retainers range from $2,000-$6,000/month. Most clients start with a one-time tracking setup, then move into ongoing management. We cover exact numbers on the strategy call.

Insights on Performance Marketing.

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